"Let's quickly sell this online..." has long been the motto of newcomers in the online printing world. However, disappointment wasn't far behind: the days of cheap entry into the online print world are over. Nevertheless, many opportunities are opening up: Digital commerce is at the forefront for all market players. Bernd Zipper, Managing Director of Zipcon Consulting and chairman of the Online Print Initiative, will address this topic with the participants of the "Online Print Excellence" Masterclass and provide the fundamentals, backgrounds, processes, and a glimpse into the future of online print.
