Sappi's bright white Algro Design reflects Nordic packaging values for new Edelmanns Lumene 'Wheel of Light' line of cosmetics.
There was a distinctly Scandinavian feel about the finalist selections in this year's ProCarton ECMA Awards, including Finnish skincare and cosmetics firm Lumene's creation of a new logo called 'Wheel of Light' just at the beginning of the year. The packaging concept was developed by international market leading packaging manufacturer Edelmann and a British design team from JDO. The goal was to emphasise the brand story that highlights the exceptional pure nature and yearly light cycle of the Scandinavian landscape with special visual and physical features. Read more
What do bionics have to do with premium paperboard? For Martin Appoldt, Managing Director of Fürther Communication Agency g.a.s. Unternehmenskommunikation, a whole lot. For months the agency has been working on the concept, design and production of the swatch book for Sappi's Algro Design solid bleached board portfolio. The result is a work of art that highlights the quality and finishing properties of this paperboard family in a unique way. Read more
How do consumers perceive products and brands in an overstimulated world? What influences their purchasing decisions? Studies in neuropsychology and behavioral science show: multisensory signals are perceived faster and better. Read more
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